Caroline Carder
University of Georgia Marketing Major
WORK I'VE DONE.
Click the project title or image to the left to see the final product.
MySoundSafe: Social Media Marketing Plan
During my internship with MySoundsafe located in Amsterdam, Netherlands, I was asked to create a strong brand image for the startup. After analyzing the business proposition and values, our target market, and completing a competitive analysis on the industry, I developed and applied the new brand image across all digital marketing platforms. Included in the marketing plan also is recommendations for social platform purposes and improvements.
Click the project title above or the image to the left to see the final product.
MySoundSafe Blog
While I was working at MySoundsafe the technology developers were still working on releasing the finalized product: a music technology platform designed to allow artists to collaborate with others and create a proof of existence and ownership through blockchain technology.
Without an official product to market, I created a blog to attract potential customers and increase brand following. I designed and authored a prototype blog while our technology team integrated my ideas and vision on our official landing page.
To see my blog prototype:
https://caroline1084.wixsite.com/mysoundsafe
To see the finalized blog:
https://www.mysoundsafe.com/blog/
Brand Comparison Paper: Athleta vs lululemon
In my favorite class I have been given the opportunity to take at UGA, Social Media Marketing (MARK 4450), one of the projects we were asked to complete was to create a brand comparison on two similar brands. I chose Athelta and lululemon and dove into finding how each brand was performing on their social media platforms. Since my previous familiarity with Canva, I chose to design my research paper on this website and was able to make my analysis a visual experience.
Franklin House Cafe Social Media Analysis
For my Social Media Marketing class my group did an analysis of a new coffee shop in Athens, Franklin House Cafe, in regards to their current digital marketing presence and how they can improve. Our objectives consisted of establishing a seamless brand image across all social platforms, improving brand awareness through social media tactics, and increasing store visits and sales.
TAG Premier Membership Brochure
The Premier Membership Brochure was my capstone project at my internship this past summer and was used to sell memberships in a B:B setting. The membership team asked me to revamp the booklet to be more modern and overall more aesthetic, which would hopefully lead to an increase in sales. I utilized the free design website, Canva, to minimize costs. The new booklet was easier to digest, all while providing just enough information to prompt a consumer to reach out to one of our team members for inquires.
TAG Sponsorship Booklet
With our many events that TAG hosts, we must have sponsors to keep these events fully funded. One of my projects was to update our 80-page booklet that is presented to our member companies with all potential sponsorship opportunities. I designed the sponsorship booklet to have a similar layout and color scheme as the Premier Membership Booklet to keep consistency across platforms. I created a more modern sponsorship booklet that just listed out all of the sponsorship opportunities with hyperlinks to a more detailed description of the event, organized by which company value the event fell under. By using hyperlinks, I converted the 80-page document into 5 pages, thus making it easier for the companies to digest.
TAG Sponsorship Booklet, Option 2
This was the second option for a Sponsorship Booklet that I presented to my employer, like the one above.
TAG Infographics for Social Media
I was asked by the TAG Sales Leadership Society to create an infographic for their Mentorship Program that could easily be shared on social media platforms. I came up with two different infographic options for the employee I was working with to chose from. My goal was to design a graphic that would stop a client from scrolling past and is easy enough to digest quickly. I also utilized hyperlinks on the infographic that would allow potential mentor/mentees to easily find more information on the program, or allow them to sign up quickly.
TAG Internship Paper for UGA
If you are more interested to learn what I did as a Membership Intern at The Technology Association of Georgia, here is my internship report I completed for class credit at UGA. I dive into an overview of my internship, the company itself, my daily duties, project descriptions, strengths and weaknesses of the company, and most importantly, what I learned from the experience.
Patagonia: Brand Story and Gap
I previously took an Integrated Brand Marketing Communications class at UGA (MARK 4600S) and my team and I created a presentation discussing the brand story of Patagonia. We discussed where the brand is currently positioning itself comparative to its competitors, their current target market, and found a huge gap in their target market that they could improve upon to increase profits.